to remove filtersSony in EMI link for 'virtual' PSP
13 Dec 2006
's predominantly female fanbase. Sony, meanwhile, is keen to boost PSP's popularity with women, it launched a ...
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Agency of the Year: Creative Agency of the Year - RKCR/Y&R
20 Dec 2006 | by Jeremy Lee
, and has featured stars including Patrick Swayze and Steven Seagal. For DLKW, too, there was much ... of DLKW's advertising is apparent in its work for the launch of Branston Beans from Premier Foods ... that has too long been the bridesmaid and never the bride, if DLKW continues in this vein ...
Adwatch: The weekly analysis of advertisement recall
13 Dec 2006
/MediaVest Manchester 35 20= (-) WH Smith DLKW/Carat 35 Adwatch research ...
Adwatch of the Year: Adwatch stars of 2006
13 Dec 2006 | by Gail Kemp
72 05.04.06 8.96 14.87 BBDO/OMD UK 8= 8= Halifax DLKW/Vizeum UK ...
Morrisons revamps look to build national identity
06 Dec 2006 | by Melanie Godsell
and appointment of DLKW to its £22m advertising account (Marketing, 9 August). The supermarket group declined ...
Premier Foods to prune roster after RHM buyout
06 Dec 2006 | by Melanie Godsell
Insiders widely expect the ad accounts to be slimmed down. Premier Foods currently uses DLKW for Ambrosia and Branston Pickle, and Clemmow Hornby Inge for Loyd Grossman, while Publicis handles OXO. RHM's Hovis brands use DDB London, while McCann Erickson works on Manor Bakeries brand Mr Kipling as well ...
Adwatch: The weekly analysis of advertisement recall
06 Dec 2006
62 5 (-) eBay DLKW/PHD 55 6 (-) Fairy Active ...
Media News: Diet Coke backs ITV2 WAGs show
06 Dec 2006
. The sponsorship is part of Diet Coke's strategy of refocusing on its core female audience. The brand was the top ...
Morrisons revamps look to build national identity
05 Dec 2006 | by by Melanie Godsell
with the rebrand and appointment of DLKW to its £22m advertising account. The supermarket group declined ...
Brand Health Check: The People
29 Nov 2006 | by by Gemma Charles
current profile is more male- than female-biased, its problem has traditionally been the perception ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
