Mark Ritson on branding: Inditex shows H&M's vulnerable side
29 Nov 2006
, founded in 1998, targets the young female market. In 2002 it added men's fashions and it now has more ...
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Brand Health Check: The People
29 Nov 2006 | by by Gemma Charles
current profile is more male- than female-biased, its problem has traditionally been the perception ...
GM awards £70m Astra launch activity to DLKW
29 Nov 2006 | by James Quilter
General Motors (GM) has handed DLKW the £70m pan-European brief to launch its latest Astra model..., GM has invited its roster agencies DLKW, McCann Erickson, Marcelle Paris and 180 Amsterdam to pitch ... since the 80s. The brief is the latest Vauxhall Opel win for DLKW. The agency, which was added ...
News brief: GHD approaches agencies
29 Nov 2006
GHD, the haircare brand, has approached agencies including WCRS, DLKW and MCBD with a view
Adwatch: The weekly analysis of advertisement recall
29 Nov 2006
DLKW/Carat 40 10= (-) Asda Publicis ...
Adwatch: KFC - 'Henry starves'
29 Nov 2006 | by Richard Flintham, Executive creative director, Fallon
Did all those meetings, groups, scripts and treatments really only produce a 'Female voiceover presents close-up of lamb shank in a rosemary and mint sauce'? My problem is not with stripping back, it is with the amount of work that implodes when exposed in this way. In 10 words the good ones give you everything ...
Carat wins £5.5m DVLA communications business
28 Nov 2006 | by by Mark Banham
to pay on time." DLKW won the car tax brief for the DVLA from Leo Burnett in January 2004, while Starcom took over communications planning at the same time. DLKW first tightened its grip ...
GM awards £70m Astra launch activity to DLKW
28 Nov 2006 | by by James Quilter
LONDON - General Motors has handed DLKW the £70m pan-European brief to launch its latest Astra..., GM has invited its roster agencies DLKW, McCann Erickson, Marcelle Paris and 180 Amsterdam to pitch ... since the 80s. The brief is the latest Vauxhall Opel win for DLKW. The agency, which was added ...
IPC teams up with French publisher on Project Honey
28 Nov 2006 | by by Robin Parker
into the weekly title as part of its name, will grow its market share of the female-oriented fashion market ...
IPC teams up with French publisher on Project Honey
28 Nov 2006 | by Robin Parker
as part of its name, will grow its market share of the female-oriented fashion market. The younger end ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
