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Analysis: Profit margins dampen digital's rise

31 Dec 2006 | by Danielle Long

revenue by more than 50 per cent, including Equi-Media, Agency Republic, Dare, Dialogue DLKW, Green ... of integrated agency Dialogue DLKW, which offers both traditional and digital services. He says it s a model ... .56 5 Wheel 31/12/05 6,092 12.21 779 168.62 6 Dialogue DLKW 12/03/2006 4,731 66.94 512 2126.09 7 Rufus ...

Masterclass: The Revolution Masterclass on beating bannerblindness

31 Dec 2006 | by Suzy Bashford

that tallied with the lifestyle and interests of the key female target audience, such as Vogue, 4Homes and MSN ...

Agency of the Year: Creative Agency of the Year - RKCR/Y&R

20 Dec 2006 | by Jeremy Lee

, and has featured stars including Patrick Swayze and Steven Seagal. For DLKW, too, there was much ... of DLKW's advertising is apparent in its work for the launch of Branston Beans from Premier Foods ... that has too long been the bridesmaid and never the bride, if DLKW continues in this vein ...

Cowell signs three-year deal for X-Factor on ITV

18 Dec 2006 | by by Mark Banham

, the first female winner of the show, Leona Lewis, beat Ray Quinn. She is expected to take the Christmas ...

It's not just the size, design matters too

18 Dec 2006 | by by Neville Brody

The change from broadsheet to compact is, for newspaper owners worldwide, now a fact of life as many titles experience falling circulations, increasing consumer desire for smaller products such as mobile phones, and a need to engage with a younger and more female demographic. The newspaper world ...

The Annual 2006: Top 10 die-hards

15 Dec 2006

paying with his job when he was WPP's worldwide creative chief, after labelling female creative directors ...

The Annual 2006: Top 10 radio ads

15 Dec 2006

drama, featured the sound of a female cat escalating into full-throated jungle-cat growls. Agency: M ...

Lyric Jeans wants all to sing the praises of its new brand

14 Dec 2006 | by Lisa LaMotta

Ideas: Lyric Culture's debut collection is focused around the idea of revolution and is geared toward high-end female consumers in the 15- to 45-year-old age bracket. Lyrics made famous by legendary artists like The Beatles, Lynyrd Skynyrd, and The Supremes are the creative inspiration for jeans, jackets ...

Which list? New, updated and newly managed consumer and business lists

14 Dec 2006

. Individuals are mainly female parents or guardians of children under 10 years old. Most are housewives ... . Individuals are ABC1s aged 35-55 years, and 93 per cent are female. Average order value is £35 for cosmetic ... in parenting magazines, via their website and through direct mail. Customers are predominantly young females ...

Creative masterclass on ... getting under a client's skin

14 Dec 2006

himself due to his not being female, was on hand to holler words of encouragement, like: "Ha ha, you ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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