to remove filtersMarketing gender pay gap rises to 19% at senior level
14 Sep 2006 | by by Jennifer Whitehead
revealing that male directors working in the industry are being paid an average 18.6% more than their female
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Creston spends £19m on healthcare agency Pan
04 Dec 2006 | by by Daniel Farey-Jones
LONDON - Marketing services group Creston, which owns ad agency DLKW, has acquired healthcare...platforms. Major client wins in the period included: Morrisons, by its ad agency DLKW; Vodafone online ...
Dialogue DLKW appoints Marshall as head of digital
21 Aug 2006 | by by Joanne Oatts
LONDON - Dialogue DLKW has appointed Gavin Marshall as head of digital and managing partner....begins at the end of this month, Marshall will head up Dialogue DLKW's digital operations on accounts ... excites me about this opportunity is that Dialogue DLKW is leading the charge among integrated agencies ... has also joined Dialogue DLKW as a digital partner, charged with building the agency's HBOS digital ...
Caspian LDM wins Cotton Traders list management
08 Aug 2006 | by by Sarah Woods
Caspian LDM is relaunching the database into three separate categories after analysing the records, in an attempt to identify niche segments. The first category is called Cotton Traders, which is predominantly female. This data suggests that 75% of buyers are aged between 35-65 and 40% have an income between £15k ...
Homebase hands Lloyd James 4m customer list
13 Jul 2006 | by by Joanne Oatts
female with women making up 55% of the names. The average age of a loyalty customer is 49 years old ...
Creston acquisitions help double profits and turnover
26 Jun 2006 | by by Daniel Farey-Jones
's acquisitions, such as DLKW, helped Creston grow revenues by 124% from £19.4m to £43.5m. The company ...
Pfizer raises awareness of erection advice programme
09 Jun 2006 | by by Daniel Farey-Jones
treatments. Pfizer makes erectile dysfunction drug Viagra. Alison Marshall, senior product manager ...
Wieden & Kennedy hires former JWT managing partner
05 May 2006 | by by Sarah Woods
Lietaer joins the agency after a 10-year stint with JWT in Toronto, New York and London. In London most recently, Lietaer was managing partner for JWT, where he formed a partnership with executive creative director of JWT London Nick Bell to win Allied Bakeries' pitch against DLKW, HHCL (now United ...
Women marketers still bumping into glass ceiling
05 Apr 2006 | by by Suzanne Bidlake
in the business community, yet a look at the proportion of female marketing directors as compared with men reveals ...
Prospect Swetenhams takes on affluent wool list
09 Mar 2006 | by by Staff
wool. The file allows users to target predominantly female homeowners aged 40+, who ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
