18 Dec 2006
| by by Mark Banham
, the first female winner of the show, Leona Lewis, beat Ray Quinn. She is expected to take the Christmas ...
05 Dec 2006
| by by Joanne Payne
Random House wants to use partnership marketing to increase sales and brand awareness of key female fiction authors at its Century Heinemann Arrow division, as well as providing additional value ...
to female consumers. We want our communications to fit in with women's lifestyles, and working ...
04 Dec 2006
| by by Alex Donohue
Lohan to be the most popular female celebrity within teen peer groups, with 28.8% of the vote. In second ...
29 Nov 2006
GHD, the haircare brand, has approached agencies including WCRS, DLKW and MCBD with a view
28 Nov 2006
| by by James Quilter
LONDON - General Motors has handed DLKW the £70m pan-European brief to launch its latest Astra..., GM has invited its roster agencies DLKW, McCann Erickson, Marcelle Paris and 180 Amsterdam to pitch ...
since the 80s.
The brief is the latest Vauxhall Opel win for DLKW.
The agency, which was added ...
17 Nov 2006
| by by Daniel Farey-Jones
LONDON - Dialogue DLKW has been appointed alongside its sister ad agency DLKW to handle Capital...DLKW has handled the advertising account since 2001, and created several TV and outdoor ads for the station.
In its last campaign, Capital ignored TV and ventured into using experiential and digital alongside outdoor.
The campaign supported its "Who's Doing Who?" competition, in which listeners had ...
13 Sep 2006
| by by Ardi Kolah
-- but also growing female -- audience.
The world's leading online poker brand, PartyPoker.com, is reported ...
06 Sep 2006
| by by Melanie Godsell
3m visit at least twice a week, are female.
The National Bingo Game is the UK's second ...
24 Aug 2006
| by by Daniel Farey-Jones
is skewed towards a female audience and will offer drama, films, soaps and the pre-school strand Milkshake ...
22 Aug 2006
| by by Joanne Oatts
The magazine is aimed at ABC1 females aged between 25-40 who have young families, targeted because of their propensity to shop by mail order. The title will be distributed via direct mail and other targeted channels ...
way of generating top quality responses from this particular group of hard to find female shoppers who ...