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Carat wins £5.5m DVLA communications business

to pay on time." DLKW won the car tax brief for the DVLA from Leo Burnett in January 2004, while Starcom took over communications planning at the same time. DLKW first tightened its grip ...

GM awards £70m Astra launch activity to DLKW

LONDON - General Motors has handed DLKW the £70m pan-European brief to launch its latest Astra..., GM has invited its roster agencies DLKW, McCann Erickson, Marcelle Paris and 180 Amsterdam to pitch ... since the 80s. The brief is the latest Vauxhall Opel win for DLKW. The agency, which was added ...

DVLA hunts for agencies to handle tax reminder brief

to pay on time. DLKW won the car tax brief for the DVLA from Leo Burnett in January 2004, while Starcom took over communications planning at the same time. DLKW first tightened its grip on the account ...

Volkswagen to promote Beetle Art range through DM campaign

Proximity London will distribute 90,000 packs to target female Volkswagen customers aged 25 to 49, encouraging them potential buyers to choose from one of four Beetle Luna decal designs previewed at the Beetle Art microsite . The microsite, which was devised by Tribal DDB, allows users to create, view ...

The Work: New Campaigns - UK

. Emotionally reconnect with the 25- to 35-year-old female consumer Creative agencies: DDB London, in ...

Retail News: Mitsubishi Colt in hair salon push

Mitsubishi Colt has taken the unusual move of targeting female drivers by advertising

The Work: New Campaigns - UK

motorist changing a flat tyre. Each ad features a different stereotype: the stressed female professional ...

Hotline: DLKW & Partners makes nine staff redundant

Delaney Lund Knox Warren & Partners has made nine staff redundant. It said the cull was a result of losing the Burger King and Premier Food accounts and anticipated General Motors cutting its marketing spend. Last year the agency hired 83 people.

The Work: New Campaigns - The World

, in the background, just behind the white-haired female, is a barely visible outline that represents a woman's darker ...

The Work: New Campaigns - UK

that suggests he is expecting to receive a lot of female attention. He struts into a delicatessen and gets his ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.