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Mark Ritson on branding: Inditex shows H&M's vulnerable side

, founded in 1998, targets the young female market. In 2002 it added men's fashions and it now has more ...

Special Report: Asia - An Asian Private View

and treats the consumer with intelligence by engaging them, both male and female, with confidence ...

Campaign Digital Awards 2006: Best Sportswear, Fashion and Clothing Campaign

can be" to encourage users' sense of individuality. In the first three months, 2,000 females aged 14 ...

The Work: New campaigns - UK

of poses. In one, a group of female models are having a bag fight. In another, they are posing on the ski ...

Caspian LDM wins Cotton Traders list management

Caspian LDM is relaunching the database into three separate categories after analysing the records, in an attempt to identify niche segments. The first category is called Cotton Traders, which is predominantly female. This data suggests that 75% of buyers are aged between 35-65 and 40% have an income between £15k ...

The Work: Private View

a younger female audience and encourage trial of Cobra Lower Cal, Lower Carb Agency: Joshua ...

Reebok turns Scarlett for new female range

dressed female celebrity" in a Yahoo! online poll earlier this year, will model the range herself in a ...

Aquascutum selects Brosnan to front ads

they decided to a male, rather than female star, to front the campaign to emphasise its heritage in producing ...

Mark Ritson on branding: Burberry boss needs poetry lessons

's highest-paid female executive. - Last year, she was voted the fifth most powerful woman in fashion ...

Evans holds talks to revive ad presence

awareness of its brand among its female target market. Arcadia's media planning and buying account is held ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.