to remove filtersMorrisons revamps look to build national identity
06 Dec 2006 | by Melanie Godsell
and appointment of DLKW to its £22m advertising account (Marketing, 9 August). The supermarket group declined ...
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Adwatch of the Year: Adwatch stars of 2006
13 Dec 2006 | by Gail Kemp
72 05.04.06 8.96 14.87 BBDO/OMD UK 8= 8= Halifax DLKW/Vizeum UK ...
Morrisons revamps look to build national identity
05 Dec 2006 | by by Melanie Godsell
with the rebrand and appointment of DLKW to its £22m advertising account. The supermarket group declined ...
Mark Ritson on branding: Inditex shows H&M's vulnerable side
29 Nov 2006
, founded in 1998, targets the young female market. In 2002 it added men's fashions and it now has more ...
Adwatch: KFC - 'Henry starves'
29 Nov 2006 | by Richard Flintham, Executive creative director, Fallon
Did all those meetings, groups, scripts and treatments really only produce a 'Female voiceover presents close-up of lamb shank in a rosemary and mint sauce'? My problem is not with stripping back, it is with the amount of work that implodes when exposed in this way. In 10 words the good ones give you everything ...
The Work: New Campaigns - UK
10 Nov 2006
. It is aimed at style-conscious females aged 24-49. The campaign has been designed to drive awareness ...
The Work: New Campaigns - UK
03 Nov 2006
for the female half of the population, but with a little help, it can also be about being glamorous and gorgeous ...
Profile: A singular pursuit - Zoe Morgan, Group marketing director, The Co-operative Group
01 Nov 2006 | by James Quilter
well, according to Tom Knox, managing director at ad agency DLKW, who worked with Morgan while she ...
Adwatch: PC World - 'Best of both worlds'
18 Oct 2006 | by Bruce Crouch, Managing director/joint executive creative director, Nitro
the slightly bizarre dismembered hands opening it. We then see some dialogue between a well-cast female student ...
The Work: New campaigns - UK
22 Sep 2006
of poses. In one, a group of female models are having a bag fight. In another, they are posing on the ski ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
