31 Jan 2006
| by Sheelagh Doyle
younger
female audience, and would be more fashion-oriented and printed on
Grazia-style paper. In addition ...
27 Jan 2006
| by Ben Bold
DLKW consolidates relationship with General Motors by winning Corsa and Astra European briefs....by winning EUR200 million of Vauxhall and Opel
business after pitching against McCann Erickson. DLKW has ...
to manage the
business on the continent. DLKW has also been tasked with developing a pan-European retail ...
Motors Europe brand communications director,
said: "Through this advertising, DLKW will help us drive ...
27 Jan 2006
didn't fare much better, dubbing the whale "Wally" even
though she was female. ...
27 Jan 2006
TIM LOVEJOY - PRODUCER AND PRESENTER, SOCCER AM, SKY SPORTS 1 - What is your favourite part of the show? Showboat is mine, but I know the viewers - male and female - love the
Soccerette. It's like a little surprise or treat every week. - What is the appeal of your show to non-football fans ...
26 Jan 2006
| by by Julia Pearlman
Many of the women have bought a variety of products through the company's website , including skincare, cosmetics, fragrances and fashion purchases.
Others on the file have subscribed to Essential Woman, a magazine that contains tips and ideas on staying beautiful and is mailed out to 500,000 female ...
25 Jan 2006
| by Nicola Clark
Nestle's previous attempt to specifically target the female market with
a premium confectionery range, Little Notions, fell flat after it failed
to find an audience. Critics claimed the products, which featured stick-cartoon drawings on
the packaging, were patronising and over-priced. Aero ...
25 Jan 2006
| by Murray Chick Chairman, Walsh Trott Chick Smith
, energy, fun and excitement. It is, incidentally,
also the predominantly female side, and perhaps the side ...
25 Jan 2006
Mattel Good morning, Mattel. Can I help? Mktg Hello, my seven-year-old daughter really wants a Barbie, but I am
worried it will warp her expectations of female body image. Can you tell
me why Barbie isn't scaled to human measurements? Mattel Erm ... no I can't, but I will see if I can find out ...
24 Jan 2006
| by Helen Wright
managed to surprise with the strapline "Plucking hell",
accompanied by a full page of hairy female legs ...
23 Jan 2006
| by by Julia Pearlman
The Emap-owned magazine is due to launch its second annual awards ceremony on February 22, as voted for by its young female readers.
There are 17 categories up for grabs including Must-Have Partywear Award, Best Value for Money, High Street Designer of the Year, Most Addictive Online Shopping Site ...