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MoS to sell revamped You on news-stands

younger female audience, and would be more fashion-oriented and printed on Grazia-style paper. In addition ...

DLKW wins 2200m Opel tasks

DLKW consolidates relationship with General Motors by winning Corsa and Astra European briefs....by winning EUR200 million of Vauxhall and Opel business after pitching against McCann Erickson. DLKW has ... to manage the business on the continent. DLKW has also been tasked with developing a pan-European retail ... Motors Europe brand communications director, said: "Through this advertising, DLKW will help us drive ...

Media: Things we like

didn't fare much better, dubbing the whale "Wally" even though she was female. ...

Media: Double Standards - Revealing on-air nightmares and dream guests

TIM LOVEJOY - PRODUCER AND PRESENTER, SOCCER AM, SKY SPORTS 1 - What is your favourite part of the show? Showboat is mine, but I know the viewers - male and female - love the Soccerette. It's like a little surprise or treat every week. - What is the appeal of your show to non-football fans ...

Avongate appointed as list managers for two new files

Many of the women have bought a variety of products through the company's website , including skincare, cosmetics, fragrances and fashion purchases. Others on the file have subscribed to Essential Woman, a magazine that contains tips and ideas on staying beautiful and is mailed out to 500,000 female ...

Nestle to target women with Aero truffle variant

Nestle's previous attempt to specifically target the female market with a premium confectionery range, Little Notions, fell flat after it failed to find an audience. Critics claimed the products, which featured stick-cartoon drawings on the packaging, were patronising and over-priced. Aero ...

Adwatch: Morrisons - 'Reason 114 Wall's Carte d'Or'

, energy, fun and excitement. It is, incidentally, also the predominantly female side, and perhaps the side ...

Marketing Mix: We'll call you - Mattel

Mattel Good morning, Mattel. Can I help? Mktg Hello, my seven-year-old daughter really wants a Barbie, but I am worried it will warp her expectations of female body image. Can you tell me why Barbie isn't scaled to human measurements? Mattel Erm ... no I can't, but I will see if I can find out ...

Media on Trial - The Observer

managed to surprise with the strapline "Plucking hell", accompanied by a full page of hairy female legs ...

More Fashion Awards celebrate high street fashion and ad campaigns

The Emap-owned magazine is due to launch its second annual awards ceremony on February 22, as voted for by its young female readers. There are 17 categories up for grabs including Must-Have Partywear Award, Best Value for Money, High Street Designer of the Year, Most Addictive Online Shopping Site ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.