Marks Spencer features Antonio Banderas in its Christmas ad along with its established cast of female celebrities, including Twiggy, Erin O'Connor, Lizzie Jagger and Laura Bailey, writes Nikki Sandison. Myleene Klaas has also appeared in recent M S ads and earlier this month red-headed model Lily ...
If marketers and retailers thought harder about how they approach women, as well as offering more guidance in stores and on websites, then 35% of female internet users polled said they would increase their spending on consumer electronics. One in two women said they walk out of shops and leave websites without ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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