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Marketing League Table: Direct marketing leagues

Dialogue DLKW 2 5,807,000 4,731,000 23 17 Chemistry Communications ... DLKW 2 6,100,000 4,980,184 22 57 35 17 Chemistry Communications ... HFC Bank, Peugeot, John Lewis. Predominantly DM. www.cmwlondon.com 16 Dialogue DLKW 2 ...

Marketing League Table: Advertising leagues

19 DLKW 145,398,335 133,543,717 8.88 16 17 Clemmow Hornby Inge ...

Do celebrities make advertising more effective?

Marks Spencer features Antonio Banderas in its Christmas ad along with its established cast of female celebrities, including Twiggy, Erin O'Connor, Lizzie Jagger and Laura Bailey, writes Nikki Sandison. Myleene Klaas has also appeared in recent M S ads and earlier this month red-headed model Lily ...

Can technology brands connect with women better?

If marketers and retailers thought harder about how they approach women, as well as offering more guidance in stores and on websites, then 35% of female internet users polled said they would increase their spending on consumer electronics. One in two women said they walk out of shops and leave websites without ...

Direct marketing: Direct marketing leagues

Walpole 6,237,000 6,261,000 0 16 Dialogue DLKW 5 ... 8,701,000 8,563,000 2 16 Dialogue DLKW 6,100,000 4 ... McKay Walpole 85 18 16 Dialogue DLKW 57 35 17 ...

Direct marketing league tables detect shift to digital

Walpole 6,237,000 6,261,000 0 8,701,000 8,563,000 2 Dialogue DLKW 5,807,000 4 ...

BCMA publishes branded content attitudinal consumer study

response from the female groups. For each specific piece of branded content activity, we asked the panel ... being reflected amongst the female groups with 27% of 18-24 year olds agreeing. For the Supermarkets ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.