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Marketing League Table: Direct marketing leagues

Dialogue DLKW 2 5,807,000 4,731,000 23 17 Chemistry Communications ... DLKW 2 6,100,000 4,980,184 22 57 35 17 Chemistry Communications ... HFC Bank, Peugeot, John Lewis. Predominantly DM. www.cmwlondon.com 16 Dialogue DLKW 2 ...

Marketing League Table: Advertising leagues

19 DLKW 145,398,335 133,543,717 8.88 16 17 Clemmow Hornby Inge ...

Adwatch of the Year: The work that worked 2007

voted Britain's lowest-price supermarket (30") 6= (-) eBay DLKW/PHD 72 14 ...

Brands: Brands we love ..

(%) % share Male Female Midlands North South 1 (1) Google 68.7 45.6 54.4 37 ... Female Midlands North South 1 (1) Pot Noodle 29.3 41.5 58.5 40.9 25.8 33 ...

Marketing's Adwatch of the Year 2007

. Malcolm Green, executive creative director of Morrisons agency, DLKW, has used plenty of celebrity endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... to ignore insurance category norms in favour of behaving like a female lifestyle brand, and our research ...

Top 10 ads with the highest recall in a single week in 2007

. 6= eBay DLKW/PHD 72 6.04 Animated coloured characters discuss what is in the loft and how ...

TFL bans Paddy Power campaign

.com - which is designed to bring gambling to a female audience. The campaign marks the latest controversy ...

Adwatch: The weekly analysis of advertisement recall

DLKW/Mediaedge:cia 73 4 (1) Post Office Mother/OMD UK ... DLKW/Carat 51 7= (-) Danone Activia RKCR Y R ...

Digital: Schwarzkopf in Facebook tie-up

The company has briefed Tribal DDB to develop Studbook, an application inviting female consumers to compete for a place in the tongue-in-cheek 'Live XXL League Table for Irresistible Women'. Participants collect points by asking male Facebook members to perform tasks. Studbook directs participants ...

Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx campaigns?

is also about idealisation, funnily enough - the female fantasy of 'real' set against real 'real'. Pram ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.