ING reaps benefits from F1 sponsorship
28 Nov 2007 | by Jacquie Bowser
were a mixture of male and female F1 fans and non-F1 fans, and customers and non-customers. Next ...
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National Blood Service names shortlist
28 Nov 2007 | by Jennifer Whitehead
DLKW is the incumbent on the account. It is behind the long-running do something amazing strategy for the service, which has featured celebrities such as Gordon Ramsey and the late John Peel, and highlights the fact that blood donations are used for more than just emergency operations. The pitch ...
COI shortlists DLKW and Farm for blood service push
28 Nov 2007 | by Darren Davidson
LONDON - The Central Office of Information has shortlisted Delaney Lund Knox Warren and Farm for a £2.5m National Blood Service campaign following a four-way pitch.
Adwatch: The weekly analysis of advertisement recall
28 Nov 2007
/Carat 70 2 (3) Morrisons DLKW/Mediaedge:cia 62 3 (2) DFS ... /MindShare 57 5 (-) Vauxhall Corsa DLKW/Carat 54 6= (-) McDonald ... -house/Carat 51 8= (8=) WH Smith DLKW/Carat 51 10 (-) BT ...
GCap chief expresses doubt over second radio complex
27 Nov 2007 | by Fiona Ramsay
, executive chairman of Virgin Radio, said the decision to ditch Viva, its planned female-friendly pop station ...
Fox mulls PVR-proof ads as HD channel nears launch
27 Nov 2007 | by Tristan O'Carroll
to older and female viewers with more comedy shows appearing. However, the channel will retain its action ...
GCap chief expresses doubt over second radio multiplex
27 Nov 2007 | by Fiona Ramsay
, executive chairman of Virgin Radio, said the decision to ditch Viva, its planned female-friendly pop station ...
Fox mulls PVR-proof ads as HD channel nears launch
27 Nov 2007 | by Tristan O'Carroll
to older and female viewers with more comedy shows appearing. However, the channel will retain its action ...
How spin-offs add to TV's core values
27 Nov 2007 | by Lucy Rouse
on ITV1, it s an opportunity for more female-skewed drama on ITV3, he adds. Ian Anders, director ...
Database classifies every adult's fashion tastes
26 Nov 2007 | by Staff
The data company says each of the UK s 47m adults fall into one of 20 female or 15 male fashions types, such as `hit and run shoppers , show string style and mainstream fathers. Fashion Segments was created using a range of Experian s proprietary data sources and uses the same methodology as Mosaic, its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
