Search results for DLKW, female Viagra, Flibanserin

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Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

. Malcolm Green, executive creative director of Morrisons agency, DLKW, has used plenty of celebrity endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... to ignore insurance category norms in favour of behaving like a female lifestyle brand, and our research ...

Top 10 ads with the highest recall in a single week in 2007

18 Dec 2007 | by Bill Britt

. 6= eBay DLKW/PHD 72 6.04 Animated coloured characters discuss what is in the loft and how ...

Digital: Schwarzkopf in Facebook tie-up

12 Dec 2007

The company has briefed Tribal DDB to develop Studbook, an application inviting female consumers to compete for a place in the tongue-in-cheek 'Live XXL League Table for Irresistible Women'. Participants collect points by asking male Facebook members to perform tasks. Studbook directs participants ...

Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx campaigns?

12 Dec 2007

is also about idealisation, funnily enough - the female fantasy of 'real' set against real 'real'. Pram ...

WWAV picks up £8m European Viagra

30 Nov 2007 | by Kate Nettleton

marketing account for Viagra....responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only been ... has applied to the European regulatory authorities to make Viagra available over the counter ... the availability of Viagra without prescription. ...

WWAV picks up £8m European Viagra account

29 Nov 2007 | by Kate Nettleton

and direct marketing account for Viagra....responsibility for all print, press, DM and online activity for the drug. Until recently, Viagra has only ... , the company has applied to the European regulatory authorities to make Viagra available over the counter ... the availability of Viagra without prescription. ...

Database classifies every adult's fashion tastes

26 Nov 2007 | by Staff

The data company says each of the UK s 47m adults fall into one of 20 female or 15 male fashions types, such as `hit and run shoppers , show string style and mainstream fathers. Fashion Segments was created using a range of Experian s proprietary data sources and uses the same methodology as Mosaic, its ...

New campaign: Bodyform

24 Oct 2007

Bodyform is to air a £1.5m TV campaign that attempts to inject humour into the female hygiene

Dunnhumby's media evaluation tool threatens the long view

23 Oct 2007 | by Jane Simms

or are influenced by the advertising, but because they are female, he explains. Equally, they may have bought ...

Thoroughly modern mothers

23 Oct 2007 | by Jane Bainbridge

% more on their weekly grocery shopping than the average female main shopper and spent 8% more ... obvious female market, which made the launch of Sheilas Wheels, a brand aimed at women, in October 2005 ... set, says Cunningham, is not so prevalent in marketing. There is a poor understanding of the female ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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