to remove filtersLinde Werdelin unveils safe ski watch in cinema push
20 Nov 2007 | by Nikki Sandison
female voice asking Do you practice safe ski? The rest of the ad is set to the sound of a heartbeat ...
Search results for DLKW, female Viagra, Flibanserin
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Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
. Malcolm Green, executive creative director of Morrisons agency, DLKW, has used plenty of celebrity endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... to ignore insurance category norms in favour of behaving like a female lifestyle brand, and our research ...
Sony Bravia plots experiential tour
20 Nov 2007 | by Ed Kemp
The Bravia Experience will tour retail locations around the UK and will target older consumers, married couples and young females. The activity, created by Iris Experience, consists of a stand split into four colour zones, representing the four Bravia models. Each is defined by a Playdoh character ...
Talk of the site: Guinness, whisky and graduate open days
09 Nov 2007 | by Bill Britt
be said the people themselves were a little icy. All but one were female, impeccably made-up and dressed ...
Thoroughly modern mothers
23 Oct 2007 | by Jane Bainbridge
% more on their weekly grocery shopping than the average female main shopper and spent 8% more ... obvious female market, which made the launch of Sheilas Wheels, a brand aimed at women, in October 2005 ... set, says Cunningham, is not so prevalent in marketing. There is a poor understanding of the female ...
DLKW wins three-way battle for £20m HomeForm task
12 Oct 2007 | by Kunal Dutta
The agency won the brief after a pitch against Rainey Kelly Campbell Roalfe/Y R and the incumbent, BCMB, which has held the business for more than ten years. DLKW's first task is to create ... , for an undisclosed sum. Chris Gooding, the group marketing director of HomeForm, said: "DLKW showed a very good ...
MFI targets women with plan for stores overhaul
19 Sep 2007 | by Nicola Clark
MFI is redesigning its network of UK stores in an effort to make them more female
Technology brands lose out by failing to target women
10 Sep 2007 | by Nikki Sandison
If marketers and retailers thought harder about how they approach women, as well as offering more guidance in stores and on websites, then 35% of female internet users polled said they would increase their spending on consumer electronics. One in two women said they walk out of shops and leave websites without ...
The Work: Private view
31 Aug 2007
answered. I hate to have to say it, but this ad is terrible. A female robot has some kind of sexual ...
The Work: Private view
24 Aug 2007
) proudly carries the chirpy DLKW logo, so I was anticipating the traditional musical spectacular. A re ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
