% more on their weekly grocery shopping than the average female main shopper and spent 8% more ... obvious female market, which made the launch of Sheilas Wheels, a brand aimed at women, in October 2005 ... set, says Cunningham, is not so prevalent in marketing. There is a poor understanding of the female ...
One of the films, created by Wieden Kennedy London, tells the story of the all-female race team, Shelley Jory and Libby Keir, who beat all the male competitors to win the 2005 British Powerboat Championship in a Honda BF225 Power boat. The second of films is about Simon Saunders, who built the Ariel ...
The 30-second TV spot once again includes the Carole King classic, which has been used in its TV advertising since new activity commenced last year, and is sung, this time, by a patrolman and an AA member at the scene of a breakdown. Created by DLKW and produced by Big TV, the aim of the creative is to emphasise ...
Walpole 6,237,000 6,261,000 0 8,701,000 8,563,000 2 Dialogue DLKW 5,807,000 4 ...
LONDON - The COI has retained DLKW on its £5.5m DVLA business following a two-way shoot-out against...The pitch was called in November and, at an earlier stage, also included Rainey Kelly Campbell Roalfe/Y R. DLKW first picked up the DVLA car tax brief in 2004 from Leo Burnett. This time around, DLKW will work on a campaign to remind people to tax their vehicles by the renewal deadline, with warnings ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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