to remove filtersTop 10 ads with the highest recall in a single week in 2007
18 Dec 2007 | by Bill Britt
. 6= eBay DLKW/PHD 72 6.04 Animated coloured characters discuss what is in the loft and how ...
Search results for DLKW, female Viagra, Flibanserin
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Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
. Malcolm Green, executive creative director of Morrisons agency, DLKW, has used plenty of celebrity endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... to ignore insurance category norms in favour of behaving like a female lifestyle brand, and our research ...
Premier Foods hands ad roster place to McCann
05 Dec 2007 | by Gemma Charles
The agency joins MCBD, which was appointed to the account last month. McCann, which has already worked on some Premier brands, including Mr Kipling and Cadbury Cakes, beat off a challenge from WCRS in the final stages. Previously, it shared the business with CHI & Partners, Publicis, DDB London and DLKW ...
Adwatch: The weekly analysis of advertisement recall
28 Nov 2007
/Carat 70 2 (3) Morrisons DLKW/Mediaedge:cia 62 3 (2) DFS ... /MindShare 57 5 (-) Vauxhall Corsa DLKW/Carat 54 6= (-) McDonald ... -house/Carat 51 8= (8=) WH Smith DLKW/Carat 51 10 (-) BT ...
Do celebrities make advertising more effective?
23 Nov 2007 | by Vox pop
Marks Spencer features Antonio Banderas in its Christmas ad along with its established cast of female celebrities, including Twiggy, Erin O'Connor, Lizzie Jagger and Laura Bailey, writes Nikki Sandison. Myleene Klaas has also appeared in recent M S ads and earlier this month red-headed model Lily ...
Cosmo to roll out Dexters and Tootsies promotion
15 Nov 2007 | by Alex Donohue
of Tootsies and Dexters, said the deal with Cosmopolitan would enable it to target affluent females ...
Burger King to ramp up UK menu options
14 Nov 2007 | by Gemma Charles
and print. DLKW handles in-store material for the chain. Before the end of the year Burger King will also ...
Dunnhumby's media evaluation tool threatens the long view
23 Oct 2007 | by Jane Simms
or are influenced by the advertising, but because they are female, he explains. Equally, they may have bought ...
Thoroughly modern mothers
23 Oct 2007 | by Jane Bainbridge
% more on their weekly grocery shopping than the average female main shopper and spent 8% more ... obvious female market, which made the launch of Sheilas Wheels, a brand aimed at women, in October 2005 ... set, says Cunningham, is not so prevalent in marketing. There is a poor understanding of the female ...
Special K ad banned for misleading health claims
17 Oct 2007 | by Nikki Sandison
and a female voiceover said: If you ve only got one thing on your mind before lunch, you should try new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
