. Malcolm Green, executive creative director of Morrisons agency, DLKW, has used plenty of celebrity endorsement in the past. As well as co-creating the Walkers Gary Lineker campaign in 1995, at DLKW he created ... to ignore insurance category norms in favour of behaving like a female lifestyle brand, and our research ...
/Carat 70 2 (3) Morrisons DLKW/Mediaedge:cia 62 3 (2) DFS ... /MindShare 57 5 (-) Vauxhall Corsa DLKW/Carat 54 6= (-) McDonald ... -house/Carat 51 8= (8=) WH Smith DLKW/Carat 51 10 (-) BT ...
, men s lifestyle and weekly female publications. An extensive outdoor campaign on London Underground ...
and print. DLKW handles in-store material for the chain. Before the end of the year Burger King will also ...
'Lulu's Christmas feast' depicts the famous singer pushing a Morrisons trolley through a snow-covered town in search of food. The ad also features cameo appearances by the stars of previous Morrisons ads, including Denise van Outen, Nick Hancock, Gabby Logan and Alan Hansen. The campaign, created by DLKW ...
campaign, which features Antonio Banderas along with its established cast of female celebrities.
or are influenced by the advertising, but because they are female, he explains. Equally, they may have bought ...
stereotypical male and female roles in reverse. The man is diligently ironing, while explaining what his wife ...
in the nude. "You too," he tells the embarrassed female classmate sitting next to him. All the ads carry ...
MFI is redesigning its network of UK stores in an effort to make them more female
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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