to remove filtersThe Work: New Campaigns UK
05 Oct 2007
stereotypical male and female roles in reverse. The man is diligently ironing, while explaining what his wife ...
Search results for DLKW, female Viagra, Flibanserin
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PROFILE: Paul Fox, Head of PR and citizenship, Microsoft EMEA
22 Nov 2007 | by Matt Cartmell
, it was my idea to take it in that direction. We had this iconic female character who was very good looking ...
Can technology brands connect with women better?
19 Sep 2007 | by Vox pop
If marketers and retailers thought harder about how they approach women, as well as offering more guidance in stores and on websites, then 35% of female internet users polled said they would increase their spending on consumer electronics. One in two women said they walk out of shops and leave websites without ...
The Work: Private view
24 Aug 2007
) proudly carries the chirpy DLKW logo, so I was anticipating the traditional musical spectacular. A re ...
Marketer of the Year poll 2007
15 May 2007 | by Marketing Staff
campaign s singing Sheilas have struck a chord with the nation s female drivers, as have benefits ... , and a network of repairers trained to follow a non-patronising, female-friendly code of practice ...
Universal McCann scoops £12m Sanford Brands account
18 Apr 2007 | by Mark Banham
with its newly acquired account with Pfizer -- maker of impotence drug Viagra. The company ...
Direct Choice: Carphone Warehouse
28 Mar 2007 | by Kevin Freedman, Managing director, Freedman International
to female consumers, the piece is presented in the style of OK! and features personalised headlines.
Media: Strategy Analysis - How Motorola had people seeing Red
02 Mar 2007
Brand: (Moto) Red Client: Motorola Brief: Raise awareness of the red Motoslvr - the first-ever handset created to raise money to help fight Aids in Africa, through handset sales and subsequent calls, texts and downloads Target: audience 25- to 35-year-olds; straight male/female split; conscious ...
'Skill gaming' site calls in Mantra
14 Feb 2007 | by Hannah Marriott
The site, which tends to be frequented by female gamers, is not subject to the restrictions and controversy attached to online gambling sites because there is an element of skill involved in its games, which include Who Wants to Be a Millionaire and Solitaire . Gamers do, however, tend to play ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
