COI promotional spend down to four-year low
31 Jan 2007 | by David Tiltman
on the activity. When the first work, created by DLKW, broke last year, the budget was just £4m. ...
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News Analysis: Can 'living the brand' help in a pitch?
31 Jan 2007 | by Alex Black
of the schemes, so three of us (all female) signed up. When it came to the pitch we were able ...
Customer publishing: Give them what they want
31 Jan 2007
magazine, it is possible to speculate that it will have a domestic feel with a female skew. Sky, then ...
COI promotional spend down to four-year low
30 Jan 2007 | by by David Tiltman
three years on the activity. When the first work, created by DLKW, broke last year, the budget was just ...
DMA report claims door-drops are more effective than TV ads
30 Jan 2007 | by by Charlie McCathie
to be happy to receive leaflets, free samples and circulars, while people aged under 35, females, ABC1s ...
Between the Lines: Is ad industry out of touch?
26 Jan 2007
The results are rather mixed. The workforce is split almost equally between male and female. Yet Cilla Snowball (Abbott Mead Vickers BBDO), Amanda Walsh (Lowe London) and Alison Burns (JWT) are among only a handful of women holding top jobs. And while the 7.3 per cent of agency staffers from ethnic ...
Staff numbers hit 40-year high
26 Jan 2007
executives are female. And while the UK population as a whole grows older, adland remains young. Almost ...
Newspaper Advertising: Case study - Garnier Nutrisse Red Range
26 Jan 2007 | by Anne Foster
Newspapers reflect society, so it's not surprising that fashion and entertainment coverage is flourishing. And for female readers in particular, keeping on top of the very latest celebrity gossip or being up to speed on what's happening in a favourite TV show is important. Their newspaper lets them do ...
The Work: New campaigns - UK
26 Jan 2007
him with a French hunk. The move sees Diet Coke refocusing on its female market, following last year ... , the execution introduces a trio of female office workers, and the object of their lust. In this incarnation ...
Staff numbers in advertising hit 40-year high
25 Jan 2007 | by by Staff
not extend to boardrooms, where just 14.7% of senior executives are female. And while the UK population ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
