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Creston positive on outlook after profits climb 29%

Normal 0 The group, which owns a spread of marketing businesses from ad agency DLKW to market research firm ICM and direct marketing agency TMW, also continued to increase revenues. For the six months to September 30 revenues were 41.3m, up 5.4% from the same period a year earlier ...

Entire retains Tourism Ireland DM account

Communications, HHM and DLKW Dialogue. Entire will handle both the on and offline below-the-line communications ...

Opinion: What techniques can brands use to reach a female audience?

't we just do it in pink' technique of old. In discussing how to approach marketing to the female sector...projects and aspirations, with suppliers about the market and innovations. It is a female trait to gather ... look at the issues surrounding our female consumers and create appropriate solutions, for a brand ...

Close-Up: Live issue - Big Awards 2008: the gold medallists

. Fundamentally, what is really good about this ad is the well-founded truth on the female ritual of preparation ...

Creston buyout falls victim to downturn

LONDON - Buyout talks between marketing services group Creston, owner of ad agency DLKW, and a...of the buyout proposal. Creston owns 12 marketing companies, including ad agency DLKW, market research firms ...

Auto Trader to give agencies detailed online user data

to 34-year-old females, 25 to 44-year-old male motoring enthusiasts, 45-year-olds with families and 45 ...

Lloyds TSB takeover of HBOS threatens marketing agencies

as the media agency of record across the two brands. DLKW was behind Halifax's long-running TV ads starring ...

Campaign Promotion: DM Loves ... Sponsorship

response rates. When white goods manufacturer AEG gave us the challenge of engaging influential, female ... of each golf club in the UK and offered female members the chance to participate through their local clubs ...

Carlson appoints DLKW's Piggy Lines as ECD

LONDON - Carlson Marketing has hired Piggy Lines, the creative director at DLKW Dialogue, as its...been a creative director at DLKW since November 2005, and has worked on accounts including Halifax ...

All-women team from Northumbria Uni scoop IDM gold prize

LONDON - A female team from the University of Northumbria has won this year's National Student

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