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LONDON - Cobra Beer is launching a TV push for Cobra Bite in a bid to drive further trial and awareness for the flavoured lager among female consumers.
But when it comes to average recall per ad that made into Adwatch, the top agencies with an equal 50% were RKCR/Y R and WCRS. Just one point behind in joint second place were DLKW and Fallon. Average ... Pos Creative agency Number of Average mentions recall (%) 1 AMV BBDO 60 46 2 DLKW ...
LONDON - Delaney Lund Knox Warren has won the consumer ad account to launch a new "female Viagra...DLKW pitched for the advertising business in November with its sister agency PAN, a full ... of the account leaving DLKW the consumer market. The two agenices will be responsible for the Healthcare Professional (HCP) launch and consumer disease awareness campaigns for Flibanserin. The non-hormonal oral ...
LONDON - The Department of Health has appointed DLKW to create a £12m ad campaign to raise...DLKW won the business following a pitch against MCBD and Bartle Bogle Hegarty. The campaign, which will break in February, will aim to educate the public and NHS staff to remember FAST - Face Arm Speech Time to call 999 - to help them recognise the symptoms of stroke and understand that prompt emergency treatment ...
LONDON - Delaney Lund Knox Warren & Partners is emphasising the consequences of having unprotected sex with a new TV spot, created for DCSF.
LONDON - Universal McCann is set to lose a potential £8m media account for Viagra before it starts...lined up to handle the media planning and buying for Viagra s first marketing campaign next year ... erectile dysfunction. Some 35 million men are believed to have taken Viagra globally since it became ...
LONDON - DLKW today unveils an ad promoting the benefits of university, in the style of The Streets....Education Creative agency: DLKW Copywriter: David Feldman Art director: Adam Fish Planner: Charlie ...
Finally, it seems women are beginning to be taken seriously as a market -- a bit more than the 'can't we just do it in pink' technique of old. In discussing how to approach marketing to the female sector, we must first acknowledge that the processes and drivers of purchase are indeed very different...
LONDON - The Daily Sport newspaper has appointed Pam McVitie as its first female editor.
Pfizer has brought in two new agencies to handle PR for Viagra, sparking speculation that the high...Communications to promote Viagra. Beattie s director Jackie Boyd-Coleman said the agency had ceased activity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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