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Axe 'paranoid eye' by Ponce Argentina

The ad shows a man suffering from copious perspiration and repelling all females. He starts using Axe which puts an end to his troubles - "Just focus on girls" ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.