and awareness for the flavoured lager among female consumers....platform for us to reach a high proportion of our target female consumers. We're confident ...
But when it comes to average recall per ad that made into Adwatch, the top agencies with an equal 50% were RKCR/Y R and WCRS. Just one point behind in joint second place were DLKW and Fallon. Average ... Pos Creative agency Number of Average mentions recall (%) 1 AMV BBDO 60 46 2 DLKW ...
Brick Road 76% 39.86 5 PC World M C Saatchi 74% 17.17 6 Morrisons DLKW 73% 29.54 7 ...
that vindicates its decision to invest in the high-profile campaign, created by DLKW. Asda holds onto its second ... the top spot and retaining its crown from last year - just one mention ahead of DLKW, which, in turn ... . Rank Brand Agency Mentions Points TV adspend m 1 Morrisons DLKW 39 599 29 ...
doubt that Greg Delaney (chairman of winning agency DLKW) would be writing an Adwatch of the Year ... for any pitch, don't you think? But we didn't win; the lovely DLKW chaps did, and went on to produce a ... .) At its most basic, what DLKW has come up with is a very clean, celebrity-based campaign that features ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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