to remove filtersChristmas 2008 TV ads - view them all here
28 Nov 2008 | by Staff
. Morrisons 'christmas ad' by DLKW Top Gear presenter Richard Hammond saddles up some huskies, with a ...
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AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Bill Britt
But when it comes to average recall per ad that made into Adwatch, the top agencies with an equal 50% were RKCR/Y R and WCRS. Just one point behind in joint second place were DLKW and Fallon. Average ... Pos Creative agency Number of Average mentions recall (%) 1 AMV BBDO 60 46 2 DLKW ...
Adwatch review: Rimmel Sexy Curves Mascara
25 Nov 2008
and females alike would probably all take the first option. Moss is a very rare and powerful brand ambassador ...
Brand Health Check: Nestle Heaven
25 Nov 2008 | by Joe Thomas
't defined which area it is playing in, one thing is certain: luxury it isn't. By targeting a young female ... - the ultimate pre-teen lunchbox snack - would be making ripples in female confectionery, you'd have been ...
Speaking to the consumer's heart, not head
24 Nov 2008 | by Dan Hill
masculine assumptions, devaluing female perspectives, despite the reality that women do most of the shopping ...
Nestle Heaven pulls out of convenience market
11 Nov 2008 | by Gemma Charles
-out of its female-focused Kit Kat Senses bar. A spokeswoman refused to answer questions about ...
Marks & Spencer launches new range for 45+ women
03 Nov 2008 | by Miranda Fitzgerald
-aged, fashion-conscious females, such as actress-turned-Strictly Come Dancing contestant Cherie Lunghi ...
The Work: New Campaigns - The World
31 Oct 2008
is launching a new female fragrance with a TV campaign emphasising freedom and sensuality, under the theme ...
Opinion: What techniques can brands use to reach a female audience?
24 Oct 2008 | by Becky McOwen-Wilson
't we just do it in pink' technique of old. In discussing how to approach marketing to the female sector...projects and aspirations, with suppliers about the market and innovations. It is a female trait to gather ... look at the issues surrounding our female consumers and create appropriate solutions, for a brand ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
female marketing director recently revealed that the higher personal profile she gained from appearing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
