Brick Road 76% 39.86 5 PC World M C Saatchi 74% 17.17 6 Morrisons DLKW 73% 29.54 7 ...
that vindicates its decision to invest in the high-profile campaign, created by DLKW. Asda holds onto its second ... the top spot and retaining its crown from last year - just one mention ahead of DLKW, which, in turn ... . Rank Brand Agency Mentions Points TV adspend m 1 Morrisons DLKW 39 599 29 ...
HBOS shareholders are due to vote on a merger with Lloyds TSB on 12 December, but incumbent agency DLKW has been instructed to continue on the assumption that a campaign will begin in February. The TV marketing push will continue the strategy of featuring employees, but brand mascot Howard will be ditched ...
and consumer media relations. For 1001, the agency will focus on raising its profile amongst the female ...
is launching a new female fragrance with a TV campaign emphasising freedom and sensuality, under the theme ...
as the media agency of record across the two brands. DLKW was behind Halifax's long-running TV ads starring ...
will involve above the line and digital work. James Pool, managing director at DLKW, said: "Invesco ...
The integrated campaign, which features TV, print, outdoor and digital work, breaks today and will run for four weeks. The ads will once again feature the female character in the B B bowler hat, and will focus on the brand's 157-year heritage. The campaign has been created by BJL. B B is also targeting ...
, but Tom Knox, deputy chairman of DLKW, is not convinced that self-proclaimed customer service quality ...
DLKW won the Halifax account in July 2000. Since then, the agency has produced its infamous "cast of characters" campaign, which saw staff members, such as Howard and the call-centre worker Thomas, adapting the lyrics of classic songs. The pitch was called in April, as the bank decided its singing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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