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Annual: Top 10 Digital Ads

Mentos to a man in this online ad until his female dinner guest leaps upon him giving him a long ...

Marks & Spencer launches new range for 45+ women

-aged, fashion-conscious females, such as actress-turned-Strictly Come Dancing contestant Cherie Lunghi ...

Marketers build brand 'me' to promote their careers

female marketing director recently revealed that the higher personal profile she gained from appearing ...

The Work: New campaigns - UK

is celebrating female athletes with a campaign entitled "Here I am", which follows the personal journeys ... , female, fashion-conscious audience Creative agency: TBWA\Manchester Writer: Sarah Musker Art director ...

Women of an assertive age

are living longer and birth rates are falling. Despite this, many brands - particularly in female ...

Asda drops celebrities for new poster campaign

In the past, Asda has relied on famous faces including Coleen Rooney, Julie Walters and Sharon Osborne. But the latest campaign features female nurses and doctors to model the George range. Fiona Lambert, George brand director, said: "There will always be an argument for using celebrities and big ...

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

female. So, while being loved might reflect high levels of service and values as well as effective ...

Adwatch review: Brantano

Brave people, those Brantano guys. They claim to have unravelled the workings of the female mind. That s no mean feat, particularly when it comes to shoes. The film shows a clich?d scientist-type poking gentle fun at the female cognitive process. She highlights an area inside the female brain called ...

Brands tap into in-game advertising as video games outsell movies

in three is female. More than 25% of gamers noticed ads in the last game they played. More than half ...

The Work: New Campaigns - UK

on the female population, the poster carries the familiar strapline The Lynx effect in text that appears ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.