Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
female marketing director recently revealed that the higher personal profile she gained from appearing ...
Communications, HHM and DLKW Dialogue. Entire will handle both the on and offline below-the-line communications ...
female marketing director recently revealed that the higher personal profile she gained from appearing ...
, encourages both male and female office workers to sell Fashion Targets Breast Cancer T-shirts and apparel ...
. The cam-paign, created by DLKW, includes the brand's first TV work, as well as outdoor and digital ads ...
. The first site, www.kissfight.com, engages users in an online game, where they meet three female characters. Using Mentos to help them, the user scores points for kissing the female characters. Kiss Cam, www ... - well, at least via a webcam. The female option shows a scantily clad woman emerging from the sea. She ...
The news follows the appointment of M C Saatchi to the main ad account, as reported by Campaign last week. The two other agencies make up part of the M C Saatchi Group, which beat off VCCP and DLKW for the business. Marc Turley, Head of Marketing for East Midlands Trains said We look forward to working with M ...
The company has already held chemistry meetings with a number of agencies. The business was previously held by Manning Gottlieb OMD, which has handled the business for seven years, but has not worked on it recently as the account has been inactive. The review follows TheTrainLine's appointment of DLKW earlier ...
The agency won the account after a strategic pitch against an undisclosed agency. DLKW will develop a new identity for the service, evolving advertising from the animated TV work developed by Rainey ... , the chairman of DLKW, said: "We're very excited to be working with The Trainline. It's a great brand with huge ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.