National Blood Service retains DLKW
31 Jan 2008 | by Staff
to working in partnership with DLKW again. The new creative is expected to break in April 2008. ...
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DLKW scoops £2.5m blood donor campaign
31 Jan 2008 | by Nikki Sandison
DLKW fought off competition from Farm, Lowe Partners and St Luke s to win the business ... round, leaving DLKW and Farm to battle it out. The campaign will target anyone aged between 17 and 60 ... very much look forward to working in partnership with DLKW again. The NBS is a part of NHS Blood ...
2 MINUTES WITH: Dawn Alford,
31 Jan 2008
WHO IS YOUR DEMOGRAPHIC? Our main readers are our core shoppers - females aged 25 to 44. But as the magazine reaches more than 16 million Tesco customers, we need to be as inclusive as possible. We have a ... T THE MAGAZINE JUST PLUG TESCO PRODUCTS? No. We have everything that a glossy female newsstand title would have ...
OPINION: 'McA-levels' shows No 10 spin still works
31 Jan 2008 | by Charlie Whelan
even have our first female Chancellor of the Exchequer - and that would exert a huge pull on the women ...
PROFILE: Lessons from a recession thriver
31 Jan 2008 | by Clare O’Connor
of quoted companies boards must be female, she explains. My board is approximately 50/50. You should ...
Ryanair and ASA lock horns as media told not to run ads
30 Jan 2008 | by Nikki Sandison
females without causing any serious or widespread offence. This isn t advertising regulation ...
Ladette to Lady loses battle for female viewers
30 Jan 2008 | by Darren Davidson
LONDON - ITV1's reality TV series 'Ladettte to Lady' pulled in 3.6m viewers in the primetime slot last night, but it was not enough to beat BBC One's acclaimed racy drama series 'Mistresses'.
Shine scoops ginger beer brand
30 Jan 2008 | by Hannah Marriott
new diet variant to young, chic female consumers.
Nike launches campaign to promote women's sport
30 Jan 2008 | by Staff
and to encourage young female athletes...The campaign will run across print ads, nikewomen.com and the Bebo social network site in the UK. It will feature a mix of female elite and everyday athletes, including Paula Radcliffe. To kick-start the pan-European campaign in the UK, Nike is taking a cover wrap and a range of ads inside Sport Magazine, the free sport ...
The Marketing Profile: Baroness Peta Buscombe
29 Jan 2008 | by Gemma Charles
and group chief executive of DLKW, says of Buscombe: She s a beguiling mixture. She s warm, accessible ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
