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female executives around, and this has provoked a shift towards more wider-interest events.' Gillespie ... expanded in recent years. 'With the rise of the female executive, companies must be much more savvy in their offering to clients,' says European Group CEO Christopher Palmer-Jeffrey. 'Female middle management has ...
. But there is increasing demand for events more suited to mixed groups. There are more senior female executives around ... of the female executive, companies must be much more savvy in their offering to clients, says European Group CEO Christopher Palmer-Jeffrey. Female middle management has increased massively in the past five ...
. The cam-paign, created by DLKW, includes the brand's first TV work, as well as outdoor and digital ads ...
and The City', the Philips line, which resemble large pebbles, is not just for women. As well as a female ...
popular with female drivers. Indeed, Renault set the bar for targeting women through car advertising ... of BMW-owned Mini, which has attained a strong status among fashion-conscious female buyers through ... across its message to female drivers, then fine, but if the campaign is too overtly feminine ...
? Nick. As a professional northerner, he is inclined to call every female in the office "Doris ...
In the ads, a house visits the doctor for a check-up and, as with the first ad, is asked by the doctor to jump on the treadmill so its health can be assessed. The ads, created by DLKW, then explain that properties will be given an efficiency rating from A to G, and recommend how to improve that rating with DIY ...
exlusively on the female market the right strategy? Read 'Men take a back seat' in next week's Marketing . ...
younger female audience. The two ads show 19 different colours resembling the style of a kaleidoscope ...
examines the female form. Earlier at 8-9pm the second helping of the Raymond Blanc culinary competition ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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