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DLKW launches Christmas webcam

16 Dec 2009 | by Staff

LONDON - Ad agency DLKW has launched a Christmas webcam, and is encouraging people to interact...-fareast-language:#0400; mso-bidi-language:#0400;} The webcam can be found at http://www.dlkw ...

AMV BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009

15 Dec 2009 | by Staff

agency, followed by McCann Erickson and DLKW.

Eli Lilly hunts media agency for Viagra rival

11 Dec 2009 | by Anne Cassidy

The company has already held chemistry meetings with a number of UK agencies competing for the business. Unlike the Pfizer-owned Viagra, which works for a four-hour time window, Cialis can be effective ... , Cialis' US sales were up 16 per cent to $149.4 million compared with Viagra, which saw its sales rise ...

Morrison's 'christmas 2009' by DLKW

19 Nov 2009

LONDON - Richard Hammond continues his series of Morrison's ads in this seasonal offering from DLKW.

DLKW appointed to Govt savings brief

05 Nov 2009 | by Staff

The agency won the business after a pitch against undisclosed agencies, managed by COI. DLKW will now develop an integrated campaign to raise awareness of the scheme, which is due to launch next year. Saving Gateway is being set up by the government to encourage people on lower incomes to start a saving ...

The World: New York - Rapp lands $20m Viagra digital and CRM tasks

23 Oct 2009

and CRM accounts for its Viagra brand....Rapp's appointment comes just two weeks after Pfizer handed the TV ad work for Viagra to mcgarrybowen. Rapp, which already holds the pan-European account for Viagra, will now be responsible for handling all of its US marketing communications, excluding TV and print work. ...

Close-Up: Celebrating the next generation of female ad leaders

16 Oct 2009

Claire Billings looks at the six winners of Wacl's Future Leaders Fund, which aims to help realise the potential of the industry's brightest talents.

Woolley Pau PR wins brief with Anglian Pharma for female brands

14 Oct 2009 | by Gemma O'Reilly

Healthcare PR shop Woolley Pau PR has been hired by Anglian Pharma to promote its two female brands, ReplensMD and RepHresh.

The World: New York - Mcgarrybowen wins Viagra advertising account

09 Oct 2009

for its erectile dysfunction product, Viagra....The Dentsu-owned agency takes over the account from the incumbent, McCann Erickson, which also pitched. Last year, Pfizer spent $123 million on advertising support for Viagra. The brand is the second Pfizer piece of business for mcgarrybowen, which already handles the smoking cessation drug Chantix. ...

Diary: DLKW experiences that hot burning sensation

25 Sep 2009

is cleared - but at least the cause of the fire alarm must have raised a smile. In an effort to prove DLKW ... hope won't be allowed anywhere near the kitchen again, managed to burn his toast. Naturally, DLKW ...

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