to remove filtersThe Work: New Campaigns - UK
27 Nov 2009
Bullet has on the female species. Each of the three executions resembles the silent signature of a wild ...
Search results for DLKW, female Viagra, Flibanserin
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Diary: Turkey of the Week - Bartle Bogle Hegarty/Vodafone
04 Dec 2009
"What was it thinking? This tale of male buffoonery (what man texts his mates for chat-up lines?) is made all the worse by the hammy delivery, cringe-worthy female hair toss at the end and the painstaking product demonstration. We all know how to use a mobile by now, and I'd hope most men realise that chat ...
Big lessons from small advertisers
13 Nov 2009
this fitted the audience and objectives, it threw up potential measurement problems too. DLKW won a gold ...
The Work: New Campaigns - UK
13 Nov 2009
restaurant and swapping gifts across the dinner table. The female staff eye up the waiter and even attempt ...
Green leaves Naked for Beta
12 Nov 2009 | by Matt Williams
eventually went to Publicis agencies. Green left DLKW in April 2008, after the agency reached the end ...
DLKW appointed to Govt savings brief
05 Nov 2009 | by Staff
The agency won the business after a pitch against undisclosed agencies, managed by COI. DLKW will now develop an integrated campaign to raise awareness of the scheme, which is due to launch next year. Saving Gateway is being set up by the government to encourage people on lower incomes to start a saving ...
The World: New York - Rapp lands $20m Viagra digital and CRM tasks
23 Oct 2009
and CRM accounts for its Viagra brand....Rapp's appointment comes just two weeks after Pfizer handed the TV ad work for Viagra to mcgarrybowen. Rapp, which already holds the pan-European account for Viagra, will now be responsible for handling all of its US marketing communications, excluding TV and print work. ...
Close-Up: Celebrating the next generation of female ad leaders
16 Oct 2009
Leaders Fund when an internal e-mail was sent around at work telling female staff they might be eligible ...
MEC wins pan-Euro media for Tia Maria
15 Oct 2009
design was changed to appeal to the brand's style-conscious, mainly female target audience. The logo ...
The World: New York - Mcgarrybowen wins Viagra advertising account
09 Oct 2009
for its erectile dysfunction product, Viagra....The Dentsu-owned agency takes over the account from the incumbent, McCann Erickson, which also pitched. Last year, Pfizer spent $123 million on advertising support for Viagra. The brand is the second Pfizer piece of business for mcgarrybowen, which already handles the smoking cessation drug Chantix. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
