Shoppers' confidence rises in Q3, Consumer Eye research reveals
16 Dec 2009 | by John Reynolds
points, compared to females, for whom consumer confidence is up 16 points. However, confidence in job ...
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Top Gear is most-viewed TV programme on BBC iPlayer as VoD requests top 88 million
23 Dec 2009 | by Tristan O'Carroll
iPlayer use, commanding 86% of requests. The profile of iPlayer users is evening out in terms of male/female ...
DLKW launches Christmas webcam
16 Dec 2009 | by Staff
LONDON - Ad agency DLKW has launched a Christmas webcam, and is encouraging people to interact...-fareast-language:#0400; mso-bidi-language:#0400;} The webcam can be found at http://www.dlkw ...
Top five career moves in marketing in 2009
15 Dec 2009 | by Staff
in the role. 3 Mark Lund Lund, the chief executive and 'L' in the name of ad agency DLKW, was appointed ...
Boots tops Christmas TV ad poll
15 Dec 2009 | by Tristan O'Carroll
of predominantly female colleagues opening their secret Santa gifts to the soundtrack "Here Come the Girls ...
AMV BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
agency, followed by McCann Erickson and DLKW.
Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009 ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
Hammond pushing a shopping trolley around to a catchy Take That soundtrack. DLKW has kept the Top Gear ... , with an average recall of 46%. McCann Erickson takes second place, while DLKW slips to third. There is also a ... DLKW/Mediaedge:cia 42 527 27.67 65.06 3 3 Tesco The Red Brick Road/Initiative 34 ...
Top 10 ads with the highest recall in a single week in Adwatch 2009
15 Dec 2009 | by Staff
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
Queen's English is favoured phone accent
11 Dec 2009 | by Sara Kimberley
services line than women, with only 8% of women believing female voices inspire confidence when complaining ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
