to remove filtersToyota 'the next Prius' by Saatchi & Saatchi London
19 Aug 2009
The ad features a female voice-over lauding the environmentally-friendly credentials of the Prius. ...
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The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ... positive than men was Rover. While 35% of female respondents liked or loved the dormant British marque ...
Brand Health Check: Renault
04 Aug 2009 | by Alex Brownsell
into the popular culture and cultivated an image of Renault as a maker of fashionable, female-friendly vehicles ... into this decade. However, Renault's female customer base has latterly been enticed by Fiat, particularly its 500 ...
GM moves retail ad accounts into McCann Birmingham
24 Jul 2009 | by Alex Brownsell
previously handled by DLKW and Luton-based agency BMB. McCann Birmingham will begin working on the account ...
Fiat ties with Spotify for digital campaign
23 Jul 2009 | by Alex Brownsell
:cia, will be targeted at a trend-setting, stylish audience, with the aim of getting more young female drivers to sign up ...
McCann Erickson Frankfurt wins GM task to launch Astra
21 Jul 2009 | by Anne Cassidy
The agency beat Delaney Lund Knox Warren, which handled the previous launch for Astra in 2006, as well as the other roster agency Lowe Hamburg. Lowe handled the launch of the Zafira and Meriva models and DLKW promoted the launch of the Corsa and Insignia models for GM last year. The integrated campaign ...
General Motors assigns £70m European Astra advertising task to McCann
21 Jul 2009 | by Alex Brownsell
against Lowe Germany and DLKW. The latter handled the marketing for the previous Astra launch in 2004. DLKW also devised the launch advertising for the Corsa and Insignia models in 2006 and 2009 ...
Top 10 puppets in advertising
23 Jun 2009 | by Bill Britt
slightly disturbing look. Overall, however, DLKW's puppets have something of a manufactured boys' band feel ... members of the public complained about the puppets driving around in their Corsa and leering at a female ...
May edition: Digital marketing innovations from around the world
29 May 2009 | by Bill Britt
and male and female athletes trashing the opposite sex online are among the digital innovations...for the Nike Challenge, in which the male readers of menshealth.de and female users of shape.de send each other ...
And in the real world... HBOS, Volkswagen, Google, CBI, Spotify and more
18 May 2009 | by Matt Williams
, has been nominated as the first female president of the CBI's employer's group. Source: Financial ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
