to remove filtersCoffee Republic revamps stores to attract women
18 Nov 2009 | by Amy Golding
research that showed female customers are deterred by its existing dark interiors.
Search results for DLKW, female Viagra, Flibanserin
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Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
Hammond pushing a shopping trolley around to a catchy Take That soundtrack. DLKW has kept the Top Gear ... , with an average recall of 46%. McCann Erickson takes second place, while DLKW slips to third. There is also a ... DLKW/Mediaedge:cia 42 527 27.67 65.06 3 3 Tesco The Red Brick Road/Initiative 34 ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ... positive than men was Rover. While 35% of female respondents liked or loved the dormant British marque ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
-Sweet Partnership, a business unit within Molson Coors staffed solely by women, aimed at encouraging more female ... change of direction for a mainstream beer brand, Carling has also targeted female drinkers with ads ... -up with the FA Cup. In March, Davies led the team that appointed DLKW to E.ON's 20m advertising account. 96 ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
-budget campaign. 11. Mark Lund, COI I Chief executive Lund has joined the COI from ad agency DLKW at a ...
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
-performing medium last year was cinema. Film releases with strong fem-ale appeal, including Sex and the City ...
People's choice: most Irritating ads of 2008
13 Jan 2009 | by Nicola Clark
Films 55 2 Iceland Tom Reddy Agency 51 3 Halifax DLKW 46 3 Confused.com In-house 46 ... Corsa DLKW 30 12 Specsavers In-house 26 13 COI: HM Revenue M C Saatchi 25 Customs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
