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Marketing's Adwatch of the Year 2009

Hammond pushing a shopping trolley around to a catchy Take That soundtrack. DLKW has kept the Top Gear ... , with an average recall of 46%. McCann Erickson takes second place, while DLKW slips to third. There is also a ... DLKW/Mediaedge:cia 42 527 27.67 65.06 3 3 Tesco The Red Brick Road/Initiative 34 ...

Top 10 ads with the highest recall in a single week in Adwatch 2009

LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.

Profile: Anna Shipley, head of communications, Nokia UK & Ireland

meeting with a person and I couldn't tell if they were male or female and it was in a meeting room I ...

Adwatch Review: Microsoft

LONDON - LONDON - Richard Warren, joint chief executive at DLKW, reviews the Microsoft TV

Technology: Women byte back

's use of tech has changed beyond all recognition. 'From young female gamers who have been brought up ... : 'Brands will fail if they think this is all women want. Dell's female brand, Della, which famously ... software is ever inherently a male or female issue, and is convinced that being a woman has caused ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ... positive than men was Rover. While 35% of female respondents liked or loved the dormant British marque ...

Barclaycard 'waterslide' becomes most popular branded iPhone app

by tilting their iPhone . Users can choose from male or female characters, which navigate increasingly ...

Wooing women: LG Electronics to sponsor events that connect with female consumers

looking to connect more closely with a female audience...., which is contracted until 2010. Now the company is switching its attention to find some female ... in the family household, making LG consider how to target female shoppers better. LG also has several mobile ... has dipped a toe into the female-friendly market as sponsors of London Fashion Week for the past three ...

May edition: Digital marketing innovations from around the world

and male and female athletes trashing the opposite sex online are among the digital innovations...for the Nike Challenge, in which the male readers of menshealth.de and female users of shape.de send each other ...

And in the real world... HBOS, Volkswagen, Google, CBI, Spotify and more

, has been nominated as the first female president of the CBI's employer's group. Source: Financial ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.