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Farm lands £2m London Eye brief

." DLKW Lowe handles creative for the company's theme parks and MediaCom handles its media. ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ... positive than men was Rover. While 35% of female respondents liked or loved the dormant British marque ...

Ricoh uses 'Pink Panther' to promote Women's Open

features life-sized cut-outs of female golfer Paula Creamer, who has the nickname "the Pink Panther ...

Ocean Village cruises ad targets fortysomething women

LONDON - Ocean Village's latest TV campaign is aimed at females around the age of 40 - a younger

Ad watchdog bans DLKW ads for Trainline.com

LONDON - A TV ad and three posters promoting savings on advance rail tickets at Trainline.com have been banned by the Advertising Standards Authority.

Sheep used to shepherd passengers to thetrainline.com

. The ticketing website's publicity stunt ties in with its new television ad campaign, created by DLKW, which ...

Biggest brands: Top 100 UK advertisers 2009

-performing medium last year was cinema. Film releases with strong fem-ale appeal, including Sex and the City ...

ASA dismisses complaints over 'sexist' Virgin ad

LONDON - The high profile £6 million Virgin Atlantic ad, featuring a glamorous female cabin crew...today confirmed that no action would be taken over the ad. The complainants argued that the female ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.