Farm lands £2m London Eye brief
30 Sep 2009 | by Sara Kimberley
." DLKW Lowe handles creative for the company's theme parks and MediaCom handles its media. ...
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Web Barons: Wedding TV
30 Sep 2009 | by Laura Davies
Who are the space barons? Managing director of Wedding TV is Ben Watts. He leads the award-winning team of 30, which targets female viewers. The team includes head of marketing and PR Anthony Jarvis ... . Approachability We provide female brands with a highly targeted environment to reach women planning significant ...
Sports and energy drinks set to continue with strong growth
30 Sep 2009 | by Joe Thomas
. The challenge for the industry is to grow its user base by successfully targeting females, 35- to 54-year ...
Technology: Women byte back
29 Sep 2009 | by Alex Blyth
's use of tech has changed beyond all recognition. 'From young female gamers who have been brought up ... : 'Brands will fail if they think this is all women want. Dell's female brand, Della, which famously ... software is ever inherently a male or female issue, and is convinced that being a woman has caused ...
The Week in Marketing
29 Sep 2009
advertising account after a final pitch against DLKW. The bread brand announced in July that it was reviewing ... at Ladbrokes and McDonald's. - YSL scent on screens Yves Saint Laurent is to target female audiences ...
Diary: DLKW experiences that hot burning sensation
25 Sep 2009
is cleared - but at least the cause of the fire alarm must have raised a smile. In an effort to prove DLKW ... hope won't be allowed anywhere near the kitchen again, managed to burn his toast. Naturally, DLKW ...
Diary: DLKW experiences that hot burning sensation
25 Sep 2009
is cleared - but at least the cause of the fire alarm must have raised a smile. In an effort to prove DLKW ... hope won't be allowed anywhere near the kitchen again, managed to burn his toast. Naturally, DLKW ...
Taking Action ... Climate Rush vs Jeremy Clarkson
23 Sep 2009 | by Kate Magee
The lowdown Activists from environmental group Climate Rush dumped horse manure in TV presenter Jeremy Clarkson's garden. They also offloaded a banner bearing the message 'this is what you're landing us in'. The seven female activists were dressed as suffragettes. They arrived at Clarkson's house ...
Seven Seas rolls out women's supplements line
22 Sep 2009 | by Amy Golding
vitamins than men, few companies have rolled out female-specific brands. The launch will be supported ...
Department for Business, Innovation and Skills rolls out employment-rights campaign
22 Sep 2009 | by Alex Brownsell
-fareast-language:#0400; mso-bidi-language:#0400;} The press, radio and online campaign, by DLKW ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
