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Healthcare: Pegasus grabs brief for The Vitality Show

17 Dec 2010 | by Nikki Wicks

Pegasus snatched the consumer brief from incumbent Frank PR following a three-way pitch. The four-day show, which will take place at Earls Court from 24 to 27 March, attracts more than 40,000 female visitors and showcases more than 300 health, beauty and wellbeing brands, including Benefit, Bio ...

Media: Red takes leap into cyberspace

17 Dec 2010 | by Kate Magee

inspirational women, so find out if your client has any females doing unusual jobs or has achieved something ...

Vizeum scoops £9m Pfizer UK media business

16 Dec 2010 | by Katherine Levy

won the business for the Pfizer-owned Viagra in 2008 ahead of plans to make it available over ...

Toyota recruits Supergrass singer Gaz Coombes for TV ad

16 Dec 2010 | by Alex Brownsell

The campaign, by Saatchi Saatchi, will be set to the tune of the Supergrass hit single Pumping On Your Stereo . The ad targets young female drivers in their 20s and 30s, with a woman taking revenge on her boyfriend for creating a mess in her Yaris. He spots Coombes, his musical hero, outside a shop ...

Lynx backs iAds in £8m campaign

15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...

Pegasus grabs brief for UK's largest exhibition The Vitality Show

14 Dec 2010 | by Nikki Wicks

Pegasus snatched the consumer brief from incumbent Frank PR following a three-way pitch. The four-day show, which will take place at Earls Court from 24 to 27 March, attracts more than 40,000 female visitors and showcases more than 300 health, beauty and wellbeing brands, including Benefit, Bio ...

Halfords calls up 118 man for top marketing role

14 Dec 2010 | by Ed Owen

knowledge of both on and offline channels." Halfords appointed DLKW Lowe to its 10m ad account ...

Adwatch of the year 2010: highest recall across the year

13 Dec 2010 | by Gail Kemp

director of the supermarket s ad agency, DLKW Lowe, said: "We wanted to stress what makes Morrisons ...

Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...

Expedia picks Ogilvy & Mather for £40 million pan-Euro ad account

09 Dec 2010 | by Matt Williams

The agency won the account following a pitch against Abbott Mead Vickers BBDO, DLKW Lowe and Saatchi Saatchi. The process first kicked off in October, and was handled by the AAR. The appointment was made by Andrew Warner, the senior marketing director EMEA at Expedia. Ogilvy will now be responsible ...

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