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Lynx backs iAds in £8m campaign

The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...

Top 10 marketing moments of 2010

This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...

Ted Baker launches Twitter styling studio

stylist, make-up artist, three runners, two male and female models and 450 items of Ted Baker clothing ...

Britain's love affair with mobile phones

to be female and in the younger age groups. Russell Budden, associate director, Kantar Media ...

KFC recruits female undergrads for Double Down butt campaign

they learn courtesy of KFC, which is recruiting female undergraduates to wear KFC Double Down branded sweat

Dentsu attempts digital landgrab with AKQA bid

for Burger King, eBay and Vauxhall while at DLKW. ...

The power of the crowd

old, with a slight female bias (55% are women). Crucially, they genuinely want to try something new ...

M&S launches online TV show starring Myleene Klass

female M S customers between the ages of 25 and 60, with Klass tasked with uncovering any anxieties about ...

Nike and Foot Locker kick off celeb-packed Air Max campaign

such as football stars Arshavin, Chamakh and Okaka and French World Champion female boxer and model, Ingrid ...

IPC creates digital programme director role

IPC publishes websites for brands such as Marie Claire, NME, Nuts and Wallpaper. It also produces standalone websites for its consumers, such as www.goodtoknow.co.uk , which is aimed at IPC s female readership, and offers health, food and relationships content. Whitaker, who was formerly head ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.