General Motors appoints G2 to Chevrolet European role
18 Nov 2010 | by Sara Kimberley
-European creative including, in 2007, the launch of the Aveo. GM has predominantly used Lowe Worldwide, now DLKW ...
won the business for the Pfizer-owned Viagra in 2008 ahead of plans to make it available over ...
-European creative including, in 2007, the launch of the Aveo. GM has predominantly used Lowe Worldwide, now DLKW ...
. In May, a group of rising stars in middle management launched the all-female Bloom, after a group ... " and "misogynistic" - one female source invited to an event said she thought she d walked onto the set of Ashes ...
Halifax is to hold a pitch for its £25 million advertising account after parting company with DLKW...The bank first contacted ad shops via Oystercatchers two months ago but granted the incumbent DLKW ... with rival agencies despite the DLKW Lowe work being in research. The bank has now opted not to approve the DLKW Lowe campaign, instead calling a pitch for the entire ad account. The agency was invited to re ...
, an account manager at DLKW Lowe; Andy Preston, a creative at Dentsu London; James Rice, an account executive ...
, DLKW Lowe's creative director Tom Hudson, and managing partner strategy Rebecca Morgan, as candidates
The pitch follows the recent review of the 3 million Coors Light creative ad account that was awarded to VCCP last month as the brand looks to target more female beer drinkers. Molson Coors, which also owns brands including Carling and Cobra, works with a number of agencies for digital campaigns ...
" paper on tobacco control. Gold winners to originate from COI included DLKW Lowe's Stroke Awareness ...
planned review of its ad account after granting an eleventh-hour reprieve to its incumbent agency, DLKW ... for the business. However, it is understood that DLKW remains in contention to retain the account. The agency has ... messages to customers. The ad was created at the beginning of the year, ahead of the merger between DLKW ...
. It will be no mean feat to boost beer's appeal to female customers, who account for 14 per cent of sales in the UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.