won the business for the Pfizer-owned Viagra in 2008 ahead of plans to make it available over ...
The agency won the account following a pitch against Abbott Mead Vickers BBDO, DLKW Lowe and Saatchi Saatchi. The process first kicked off in October, and was handled by the AAR. The appointment was made by Andrew Warner, the senior marketing director EMEA at Expedia. Ogilvy will now be responsible ...
DLKW, VCCP and Mother have made it onto the longlist for the £20m Nationwide advertising pitch.
The bank formally announced that it was reviewing its ad business earlier this month after splitting with DLKW Lowe, which had been the incumbent on the account for 10 years. The three shortlisted agencies are now expected to hold initial meetings with Halifax in December, before pitching ...
The agency triumphed following a four-month pitch process involving Opel roster shops including McCann Erickson, Amsterdam Worldwide and DLKW Lowe. The review was run out of the car manufacturer ... for handling Opel s advertising across all of its European markets. DLKW Lowe may still be responsible ...
-European creative including, in 2007, the launch of the Aveo. GM has predominantly used Lowe Worldwide, now DLKW ...
Halifax is to hold a pitch for its £25 million advertising account after parting company with DLKW...The bank first contacted ad shops via Oystercatchers two months ago but granted the incumbent DLKW ... with rival agencies despite the DLKW Lowe work being in research. The bank has now opted not to approve the DLKW Lowe campaign, instead calling a pitch for the entire ad account. The agency was invited to re ...
for the campaign is through DLKW Lowe, while media planning and buying is through MEC. Each spot will run for 40 ...
The pitch follows the recent review of the 3 million Coors Light creative ad account that was awarded to VCCP last month as the brand looks to target more female beer drinkers. Molson Coors, which also owns brands including Carling and Cobra, works with a number of agencies for digital campaigns ...
planned review of its ad account after granting an eleventh-hour reprieve to its incumbent agency, DLKW ... for the business. However, it is understood that DLKW remains in contention to retain the account. The agency has ... messages to customers. The ad was created at the beginning of the year, ahead of the merger between DLKW ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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