to remove filtersVictorian shopping beats freezing celebs
03 Nov 2010 | by Maisie McCabe
first female winner, with a 15.1% share of the TV watching audience. ...
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The influence of celebrities on consumer decision making
15 Nov 2010 | by James Powell
% of these celeb-influenced individuals are aged under 30 and almost 50% are under 25. A female bias does exist, but it is only slight (56% of this group are female). Geography is also a key factor, with Londoners 41% more ...
Britain's love affair with mobile phones
05 Oct 2010 | by Russell Budden
to be female and in the younger age groups. Russell Budden, associate director, Kantar Media ...
KFC recruits female undergrads for Double Down butt campaign
22 Sep 2010 | by Staff
they learn courtesy of KFC, which is recruiting female undergraduates to wear KFC Double Down branded sweat
Trading Places: This week's people moves in advertising, marketing and media
27 Aug 2010 | by Staff
Advertising George Prest is to become executive creative director of DLKW Lowe , the agency formed by the merger of Delaney Lund Knox Warren and Lowe London. Prest is currently ECD of DLKW, but was previously a creative director at Lowe. Steve Boswell , originally from DLKW, and Tom Hudson , from Lowe ...
Trading Places: This week's people moves
02 Jul 2010 | by Staff
operations together ahead of DLKW's 28m sale to Lowe's Interpublic parent. ( Campaign ) Publicis has ...
2010 World Cup will be watched by record number of viewers
11 Jun 2010 | by Arif Durrani
number of female viewers, with the female share of viewing expected to rise from 41% in 2006, to 42 ...
M&S tells women they have 'Great Fits'
26 May 2010 | by Ben Bold
Media. Last year, M S conducted research among its female shoppers, who said it was not treating "all ...
BBC iPlayer receives 'overwhelmingly positive' response
25 May 2010 | by Arif Durrani
male/female split. It also attracts more under 55s than the traditional TV or radio listener profiles ...
Women over 55 left out by smartphone app market
21 Apr 2010 | by David Barros
aimed at a female audience. Entitled The Female App Economy', it showed that developers are missing out ... or pay any attention to these women." According to the report, 39% of female smartphone owners over 55 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
