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Toyota recruits Supergrass singer Gaz Coombes for TV ad

The campaign, by Saatchi Saatchi, will be set to the tune of the Supergrass hit single Pumping On Your Stereo . The ad targets young female drivers in their 20s and 30s, with a woman taking revenge on her boyfriend for creating a mess in her Yaris. He spots Coombes, his musical hero, outside a shop ...

Lynx backs iAds in £8m campaign

The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...

Halfords calls up 118 man for top marketing role

knowledge of both on and offline channels." Halfords appointed DLKW Lowe to its 10m ad account ...

Adwatch of the year 2010: highest recall across the year

director of the supermarket s ad agency, DLKW Lowe, said: "We wanted to stress what makes Morrisons ...

Top 10 marketing moments of 2010

This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...

Review of the year 2010: Adwatch of the year 2010

, DLKW Lowe, explains: 'We wanted to stress what makes Morrisons different - its people and the food ...

Andrex unveils CGI puppy in latest ad campaign

The 15m campaign, by JWT London, launched yesterday (2 December) with a TV ad during ITV1 s I m a Celebrity Get Me Out Of Here! , depicting a world of CGI puppies. In the humorous ad, a female ... for her arrival, including baking a cake and running the bath. Viewers will see the female puppy ...

Opinion: Will focusing on branded content help put the fun back into Ford?

it something unique and worth talking about. NO - Tom Knox, Joint chief executive, DLKW Lowe I ...

A question of X appeal

These are typically female (59%) and under 35, but also watch a lot of TV and have a high income. They also watch ... not remember any ads. - Fan Social Networker These are mostly female (59%) and predominantly under 35 ...

Profile: Game-winning strategy

mission to attract females - and specifically teenage girls - to gaming. With that job seemingly done ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.