to remove filtersPost Office called to accounts
23 Mar 2010 | by Alex Brownsell
Leicester.' Tom Knox , chief executive of ad agency DLKW, which handles the Halifax account, says ...
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What women really want
14 Apr 2010 | by Nicola Clark
LONDON - Tactics used by political parties to woo female voters are clumsy and outdated....in an attempt to connect with the female electorate and humanise their party-leader husbands. Both main ... of gender.' Gender-equality campaign group the Fawcett Society argues that the female demographics ... that is well understood by brands - that female-specific marketing is often a blunt and ineffective instrument ...
Brand Health Check: Cosmopolitan
17 Mar 2010 | by Nicola Clark
, one can't help but feel this once-pioneering mouthpiece of the modern, liberated female has perhaps ...
Opinion: The Marketing Society Forum - Is football sponsorship a good use of state-owned banks' money?
27 Jan 2010
YES - TOM KNOX, CHIEF EXECUTIVE, DLKW This is a misconceived question. You might as well ask: 'Should banks engage in any marketing activity whatsoever ?'. We all know that banks are in the dock. There is a huge amount of public anger and the general feeling is that they jolly well ought to be grateful ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
