to remove filtersProfile: Game-winning strategy
24 Nov 2010 | by Kim Benjamin
mission to attract females - and specifically teenage girls - to gaming. With that job seemingly done ...
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Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
Morrisons promotes fresh food in Christmas campaign
08 Nov 2010 | by Mark Banham
for the campaign is through DLKW Lowe, while media planning and buying is through MEC. Each spot will run for 40 ...
Reality check: August
23 Sep 2010 | by Campaign Staff
, created by DLKW Lowe, came out on top. Ads from Weetabix and GoCompare.com were the next most ... Fish DLKW Lowe 175 2 Kit Kat Lunchbox JWT London 164 3 ... Red Brick Road 157 5 Morrisons Offers - fish DLKW Lowe 150 6 ...
The motherly touch
21 Sep 2010 | by Sarah Shearman
appreciate that there is massive value in female networking, as mums talk and share information,' she says ...
Trading Places: This week's people moves in advertising, marketing and media
27 Aug 2010 | by Staff
Advertising George Prest is to become executive creative director of DLKW Lowe , the agency formed by the merger of Delaney Lund Knox Warren and Lowe London. Prest is currently ECD of DLKW, but was previously a creative director at Lowe. Steve Boswell , originally from DLKW, and Tom Hudson , from Lowe ...
M&S launches online TV show starring Myleene Klass
19 Aug 2010 | by Alex Brownsell
female M S customers between the ages of 25 and 60, with Klass tasked with uncovering any anxieties about ...
Brand health Check: Halfords
18 Aug 2010 | by Jeremy Lee
recently moved its ad account to DLKW Lowe. Is this just tinkering, or is it facing up to what could ...
Halfords appoints DLKW Lowe to £10m ad account
09 Aug 2010 | by Kunal Dutta
Halfords, the car accessory retailer, has appointed DLKW Lowe to handle its £10m creative account....The win is the first for the newly-merged DLKW and Lowe agency and follows a pitch against the incumbent, M C Saatchi, Beattie McGuinness Bungay and VCCP. Its appointment, following a pitch handled by The Observatory, comes as Halfords looks to rebrand its 224 existing outlets and plans to open a further 200 ...
LK Bennett to roll out 'real women' campaign
29 Jul 2010 | by Nicola Clark
it to connect better with female consumers. Other advertisers that have rejected heavily airbrushed models ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
