to remove filtersTop 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
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Lynx backs iAds in £8m campaign
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity. Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it". The iAd will allow iPhone and iPod Touch ...
Profile: Game-winning strategy
24 Nov 2010 | by Kim Benjamin
mission to attract females - and specifically teenage girls - to gaming. With that job seemingly done ...
Britain's love affair with mobile phones
05 Oct 2010 | by Russell Budden
to be female and in the younger age groups. Russell Budden, associate director, Kantar Media ...
Pick & Turkey league (1 Oct 2010)
04 Oct 2010
The Redknapp's holiday 2 DLKW Halifax employee radio station E ...
Brand Health Check: Apple iPod
30 Jun 2010 | by Nicola Clark
in their skinny jeans. Play to female fashionistas who need some way of transferring their daily dose of Dolly ...
Zylom recruits SocialMedia8 to target female audience via social media
04 May 2010 | by Arun Sudhaman
Zylom, one of the major Eur opean online games firms, is popular among casual gamers. Our female target audience is very active in social media,' said the company's marcoms manager Hein Medema. Dev eloping an int ernational soc ial media marketing strategy is essential to Zylom. SocialMedia8 won our ...
Women over 55 left out by smartphone app market
21 Apr 2010 | by David Barros
aimed at a female audience. Entitled The Female App Economy', it showed that developers are missing out ... or pay any attention to these women." According to the report, 39% of female smartphone owners over 55 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
