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Adwatch of the year 2010: highest recall across the year

director of the supermarket s ad agency, DLKW Lowe, said: "We wanted to stress what makes Morrisons ...

Top 10 marketing moments of 2010

This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...

Expedia picks Ogilvy & Mather for £40 million pan-Euro ad account

The agency won the account following a pitch against Abbott Mead Vickers BBDO, DLKW Lowe and Saatchi Saatchi. The process first kicked off in October, and was handled by the AAR. The appointment was made by Andrew Warner, the senior marketing director EMEA at Expedia. Ogilvy will now be responsible ...

Seat airs first branded online TV programme

to AnalogFolk, which created the show. The male and female teams, which have been made up from members ...

Nationwide lines up agencies for ad review

DLKW, VCCP and Mother have made it onto the longlist for the £20m Nationwide advertising pitch.

A question of X appeal

These are typically female (59%) and under 35, but also watch a lot of TV and have a high income. They also watch ... not remember any ads. - Fan Social Networker These are mostly female (59%) and predominantly under 35 ...

Profile: Game-winning strategy

mission to attract females - and specifically teenage girls - to gaming. With that job seemingly done ...

Nabs reveals Fast Forward winners

, an account manager at DLKW Lowe; Andy Preston, a creative at Dentsu London; James Rice, an account executive ...

RKCR and Lowe chiefs take Apprentices to the cleaners

, DLKW Lowe's creative director Tom Hudson, and managing partner strategy Rebecca Morgan, as candidates

Molson Coors reviews digital for Light brand

The pitch follows the recent review of the 3 million Coors Light creative ad account that was awarded to VCCP last month as the brand looks to target more female beer drinkers. Molson Coors, which also owns brands including Carling and Cobra, works with a number of agencies for digital campaigns ...

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