Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
director of the supermarket s ad agency, DLKW Lowe, said: "We wanted to stress what makes Morrisons ...
This emotional TV ad for the retailer, depicting key moments in the life of a female character, was arguably ...
The agency won the account following a pitch against Abbott Mead Vickers BBDO, DLKW Lowe and Saatchi Saatchi. The process first kicked off in October, and was handled by the AAR. The appointment was made by Andrew Warner, the senior marketing director EMEA at Expedia. Ogilvy will now be responsible ...
to AnalogFolk, which created the show. The male and female teams, which have been made up from members ...
DLKW, VCCP and Mother have made it onto the longlist for the £20m Nationwide advertising pitch.
These are typically female (59%) and under 35, but also watch a lot of TV and have a high income. They also watch ... not remember any ads. - Fan Social Networker These are mostly female (59%) and predominantly under 35 ...
mission to attract females - and specifically teenage girls - to gaming. With that job seemingly done ...
, an account manager at DLKW Lowe; Andy Preston, a creative at Dentsu London; James Rice, an account executive ...
, DLKW Lowe's creative director Tom Hudson, and managing partner strategy Rebecca Morgan, as candidates
The pitch follows the recent review of the 3 million Coors Light creative ad account that was awarded to VCCP last month as the brand looks to target more female beer drinkers. Molson Coors, which also owns brands including Carling and Cobra, works with a number of agencies for digital campaigns ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.