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Media Analysis: Tabloids crank up celebrity stakes

12 Mar 2004

am? 'A cross-section, roughly 50-50 male-female, right across the age spectrum. Everyone ...

CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

29 Sep 2000 | by BEN BOLD

heady female scent through the cultivation of hirsute armpits. These and other bizarre revelations can ...

Campaigns: Spreading the Marmite message - Consumer PR

28 Jan 2000 | by MAJA PAWINSKA

Target Group Index data, MS love it or hate it phrase, and publicised the female star of the ad, model ...

CAMPAIGNS: Channel 4 learns that sex still sells - Broadcast PR

26 Feb 1999 | by JENNIFER WHITEHEAD

-something female New Yorkers, and was sure to be popular with the key advertising target audience of 16- to 34...Sex and the City is the latest of Channel 4 s US imports. The comedy features four thirty-something female New Yorkers, and was sure to be popular with the key advertising target audience of 16- to 34-year-old audience. Channel 4 s press team worked to ensure that this age group was targeted before ...

Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

audience, the core of which is female. But Afreeka is not made by a youth specialist like Britvic ... for products associated with male values and not the sexy, female values we were trying to communicate ...

 

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