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CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

heady female scent through the cultivation of hirsute armpits. These and other bizarre revelations can ...

Campaigns: Spreading the Marmite message - Consumer PR

Target Group Index data, MS love it or hate it phrase, and publicised the female star of the ad, model ...

Focus: Marketing Comms - The faces behind the brand names

audience, the core of which is female. But Afreeka is not made by a youth specialist like Britvic ... for products associated with male values and not the sexy, female values we were trying to communicate ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.